SaaS · B2B
Pipeline built on search intent, not cold lists
Outbound had plateaued and the content programme wasn't ranking. We rebuilt around bottom-funnel intent and fixed attribution so sales could finally see which demos were worth chasing.
Industry
D2C · Skincare
Services
Performance Marketing, SEO, Web
Engagement
12 months, ongoing
Market
India, D2C + marketplace
+286%
Qualified demos
-41%
Cost per opportunity
2.4x
Pipeline velocity
Outbound had plateaued and the content programme wasn't ranking. We rebuilt around bottom-funnel intent and fixed attribution so sales could finally see which demos were worth chasing.
More work
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