Paid media measured in revenue, not impressions.

Management fees are charged as a fixed monthly retainer, separate from your media budget. Most engagements begin at a monthly ad spend of ₹3–5 lakh, below which tracking and offer work matters more than media management. We quote a fixed fee after scoping rather than a percentage of spend that rises automatically as you scale.

A good ROAS depends entirely on your gross margin. A brand with 70 percent margins can be profitable at 2x blended ROAS, while a brand at 30 percent margins may lose money at 3x. The number that matters is contribution margin after media, shipping, returns and payment costs.

Meta generally wins for creating demand and filling the top of a project funnel, because property is a visual, interest-driven purchase. Google captures buyers already searching by locality, project name or configuration, producing higher-intent but lower-volume enquiries. Most launches we run use both, with Meta driving volume and Google capturing intent.

Expect a directional read within four to six weeks and a reliable read by week eight to twelve. The first two weeks go to tracking verification and account structure, weeks three to six produce the first statistically usable creative and audience data, and scaling decisions follow from there.

We see the clearest results from a monthly media budget of ₹3–5 lakh upward. Below that, tests take too long to reach significance and the highest-leverage work is usually tracking, offer and landing page improvement rather than media management.

Always. Every ad account, pixel, dataset and dashboard stays registered in your name and you retain full administrative access during the engagement and after it ends. We work inside your assets, never behind them.

Every week you get a performance review against target, an analysis of which creatives won and which lost, a budget allocation decision, audience and funnel insights, and a written action plan for the following week. It runs 30 to 45 minutes with the senior strategist who manages your account.

Server-side tracking sends conversion data from your server to ad platforms rather than relying only on the browser, which is increasingly blocked by privacy settings and ad blockers. It recovers conversion signal that browser-only tracking loses, improving both reporting accuracy and the platform's ability to optimise delivery.

Yes. Marketplace advertising is one of our three core solutions, covering Sponsored Products, Sponsored Brands, product feed and listing optimisation, and share-of-category strategy across Amazon and Flipkart.

We audit first and recommend whichever is cheaper for you. Where account structure is sound we optimise in place; where structure is fundamentally wrong, rebuilding costs less than fighting it. We tell you which before you commit.

No, and we would be cautious of any agency that does. Outcomes depend on pricing, margin, competition, creative and platform changes outside any agency's control. We commit to a process guarantee instead: no media spend launches until tracking is verified end to end.

A senior strategist who joins your pitch and stays on the account. We cap the number of accounts each strategist carries, which limits how fast we grow and is the main reason performance holds up past the first quarter.

Performance marketing buys demand and delivers volume immediately, stopping the moment you stop paying. SEO earns demand and compounds over six to twelve months but starts slowly. Most clients run both, using paid media for near-term revenue while search builds the cheaper long-term channel.

Yes. Creative volume is the bottleneck on most accounts, not budget. We produce static and video variations against a tagged testing calendar so there is always fresh creative entering the auction before fatigue sets in.

A live Looker Studio dashboard in your own account that you can read at any time, a weekly growth call, and a monthly review measured against contribution margin rather than platform-reported return.

No. Engagements begin with a three-month initial term so there is enough runway to read signal properly, then continue month to month. We re-earn the relationship each quarter against targets agreed together.

In most cases reported ROAS fell further than actual performance did, because browser-based tracking lost the ability to attribute a large share of conversions. Server-side tracking recovers much of that signal, which is why we rebuild measurement before judging whether a channel is genuinely underperforming.

Yes, but the target changes. For a project launch the metric is cost per qualified site visit rather than cost per lead, because cheap enquiries consume sales capacity without producing bookings. We optimise toward the enquiries that convert to visits and eventually to sales.

Request a free growth audit. We review your ad accounts, tracking setup and margin picture, then send a written read on what is working, what is not, and what we would change first — whether or not you go on to work with us.