The SEO agency for brands that need to be found by people and by machines.

Yes, and the data supports it rather than contradicting it. Organic click-through falls sharply when an AI Overview appears — from about 1.76% to 0.61% — but brands cited inside that answer earn roughly 120% more clicks per impression than uncited ones. Classic organic still drives the majority of qualified traffic in every sector we work in. AEO and GEO are additive, not a replacement.

Technical fixes can show measurable movement within weeks. Topical authority, citation share and entity recognition build over six to twelve months. We tell you at the audit stage which of your gaps sit in which bucket, so the timeline is set before the engagement starts rather than defended afterwards.

Four metrics, monthly: citation share (how often you are the cited source), share of answer (your presence against named competitors), prompt coverage (how many of the buying questions in your category you appear in), and qualified demand attributed by surface. Rankings and organic sessions remain in the report but are no longer the headline.

No, and any agency that does is either misinformed or misleading you — neither Google nor any generative engine offers guaranteed placement. What we commit to is a stated method, a measured baseline, monthly reporting against it, and honesty about what is working. If a workstream is not moving, we say so and change it.

Google AI Overviews and AI Mode, ChatGPT, Gemini, Claude and Perplexity. Each behaves differently: Google answers lean on your on-site structure and existing authority, while the generative engines lean more heavily on third-party corroboration. The work differs by surface, which is why we track them separately.

The usual gap is measurement. Many agencies have added AEO and GEO headings to an existing SEO offer without changing their method or their reporting. A straightforward test: ask for a report showing citation share across at least three AI surfaces with quarter-on-quarter movement. If it does not exist, the work is not being measured, which means it is not being improved.

Yes. Shopify, WooCommerce, headless builds and custom stacks. The platform mostly affects how technical fixes get shipped, not the strategy. Where a fix requires build work rather than configuration, our own development team handles it instead of handing you a list of recommendations.

Project microsites tend to fragment authority — each one starts from zero and competes with your main domain. We usually consolidate project content into a structured section of the primary site with dedicated project and location pages, keeping the equity in one place. Where a microsite must exist for brand reasons, we set the canonical and internal linking so the two support rather than compete.

Analytics and Search Console access, a technical contact for deployment, and roughly two hours a month from someone who knows the business well enough to sanity-check the content. Where you have subject-matter experts, short interviews with them materially improve the work — first-hand expertise is one of the strongest signals for both Google and generative engines.

We work on a monthly retainer scoped to the size of the site and the competitiveness of the category, with a minimum commitment of six months because the compounding work does not produce meaningful results in less. We give an indicative band on the first call once we have seen the site, rather than publishing a number that would be wrong for most enquiries.

Thirty minutes with a senior strategist, not a salesperson. We look at your current visibility across search and AI surfaces, identify the largest constraint we can see, and tell you what we would do first and why. You leave with a read on the problem whether or not you work with us.