Rank in results — and in the answer itself.
Search has split into three surfaces: classic results, AI answer boxes, and generative engines like ChatGPT and Gemini. We build for all three, because ranking #1 in a results page nobody scrolls to isn't the win it used to be.
Being #1 doesn't mean what it used to.
AI Overviews and chat-based answers now sit above the results most people used to click through. Ranking still matters — but so does being the source an AI engine chooses to cite. We build content structured to earn both.
- Technical foundations firstCore Web Vitals, crawl budget and indexation fixed before content strategy starts.
- Topical authority, not keyword listsContent clusters built around what your buyers actually search across their full journey.
- Answer-engine and generative-engine structureContent formatted so AI Overviews, ChatGPT and Gemini can cite it directly.
A search programme built for how discovery actually works now.
- Technical SEO audit and Core Web Vitals remediation
- Topical maps and content cluster architecture
- Answer-engine optimisation (AEO) — structured for AI Overviews and featured snippets
- Generative-engine optimisation (GEO) — structured for citation by ChatGPT, Gemini and Perplexity
- Digital PR and authority link acquisition
- Monthly ranking, citation and traffic reporting
Social Media Marketing
This service compounds fastest when paired with the service below.
See Social Media MarketingThree steps, not a black box.
Technical audit
We fix the foundation — crawlability, speed, indexation — before any content work starts.
Topical architecture
Content is mapped around full-journey search intent, not a scattered keyword list.
Structure for citation
Every piece is formatted so classic search, AI Overviews and generative engines can all surface it.
Before you scope this in.
AEO (answer-engine optimisation) targets featured snippets and AI Overviews inside Google. GEO (generative-engine optimisation) targets being cited by chat-based tools like ChatGPT, Gemini and Perplexity, which increasingly sit outside Google entirely.
Technical fixes can show impact within weeks. Topical authority and citation share build over six to twelve months — we'll say which applies to your site before you commit.
Yes — classic organic still drives the majority of qualified traffic for most industries. AEO and GEO are additive, not a replacement.
Curious where you stand today?
We'll run a free search visibility snapshot across classic results and AI answers.