Selected work

Proof, not portfolio filler.

Four engagements, the constraint we found in each, and what the numbers did once it was removed.

D2C · Skincare case study
D2C · Skincare

From marketplace-dependent to owned demand

Ninety-one percent of revenue sat on a marketplace that kept raising take rates. We rebuilt the owned funnel — search, paid, site and lifecycle — until direct became the larger channel.

4.1x
Blended ROAS
68%
Revenue now direct
-37%
Blended CAC
SaaS · B2B case study
SaaS · B2B

Pipeline built on search intent, not cold lists

Outbound had plateaued and the content programme wasn't ranking. We rebuilt around bottom-funnel intent and fixed attribution so sales could finally see which demos were worth chasing.

+286%
Qualified demos
-41%
Cost per opportunity
2.4x
Pipeline velocity
Healthcare case study
Healthcare

Local dominance across 14 clinic locations

Fourteen locations were competing with each other in search. We restructured to location-level authority and automated the booking follow-up that was losing enquiries overnight.

#1
Map pack in 11 cities
3.2x
Booked consults
18 min
Avg. lead response
Real estate case study
Real estate

Site launch to sold-out phase in two quarters

A new development with no digital presence and a hard sales deadline. Site, brand, media and CRM shipped inside seven weeks, then optimised weekly against site-visit cost.

9,400
Qualified enquiries
-52%
Cost per site visit
2 qtrs
To phase sell-out
0
Brands scaled
0
Average revenue lift
0
Client retention
0
Ad spend managed
Client feedback

What partners say after year one.

★★★★★
They rebuilt our tracking before touching a single campaign. That one decision changed how we make every budget call now.
Rhea MalhotraHead of Growth, D2C beauty brand
★★★★★
We'd worked with three agencies before. This is the first one that told us to switch off a channel that wasn't paying for itself.
Arjun KapadiaFounder, B2B SaaS platform
★★★★★
Organic went from an afterthought to our cheapest source of booked consults. The content system still compounds without us pushing it.
Dr. Sneha NairDirector, multi-city clinic network
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